Sugarbush Resort Says sNO to Hunger
For Immediate Release
January 21, 2010
Media Contacts:
Judy Stermer, Vermont Foodbank
802-477-4108
jstermer@vtfoodbank.org
Sugarbush Resort Says sNO to Hunger
Warren, VT-On Friday, January 29, 2010, Sugarbush Resort will make a donation to the Vermont Foodbank for every lift ticket purchased.
When skiers and riders buy an All Mountain lift ticket on Friday, Sugarbush will donate $10 to the Vermont Foodbank-enough cash to provide 20 meals for Vermonters in need of food help. Similarly, with the purchase of a Mt. Ellen lift ticket, Sugarbush will donate $5 to the Foodbank. All participants must present a Say sNO to Hunger voucher at the time of lift ticket purchase. Vouchers can be found at stores in and around Warren and Waitsfield or on the Foodbank's website at http://www.vtfoodbank.org/
"This incredibly generous donation is yet another example of the charitable giving and community service efforts undertaken by all of the ski areas across Vermont," said Vermont Ski Areas Association President Parker Riehle. "Whether it is complimentary skiing for the families of deployed Vermont soldiers, free skiing for school-aged kids in the local communities, or fundraising donations for numerous organizations, Vermont's ski areas have a strong ethic for sharing prosperity with others less fortunate."
And this commitment couldn't come at a better time. "The Foodbank and our network partners around the state are experiencing a 35-40% increase in demand for emergency food assistance," said John Sayles, Vermont Foodbank CEO. "Sugarbush is truly a one-of-a-kind resort. Through this unique promotion, they are setting a wonderful example for resorts across the state of Vermont and beyond. We are very grateful for their support and partnership in the fight against hunger."
"We have great respect for the work done by the Vermont Foodbank to provide assistance to people in need. We are particularly happy to have them as neighbors in Warren and we're glad we can set an example that, hopefully, other ski resorts will follow," said Adam Greshin, Executive Vice President of Guest and Community Relations.
The Foodbank became owners of the Kingsbury Farm last year and has been working with area residents and businesses to secure farm fresh produce for food insecure Vermonters living in the Mad River Valley.
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About the Vermont Foodbank
Vermont Foodbank is the state's largest hunger-relief organization, serving communities in all 14 counties of Vermont through a network of 280 food pantries, soup kitchens, shelters, senior centers and after-school programs. In FY2009, the Vermont Foodbank distributed nearly 7.5 million pounds of food to the more than 66,000 Vermonters in need. The Vermont Foodbank, a member of Feeding America, is nationally recognized as one of the most effective and efficient nonprofits and food banks in the nation. For learn more about hunger in your community and to take action again hunger and poverty in Vermont, visit us on the web at http://www.vtfoodbank.org/.
About Sugarbush Resort
Sugarbush Resort, tucked against the 4,000' mountains that surround the village of Warren, is a four-season destination located just an hour south of Burlington, VT. 111 trails and 2,600 feet of vertical translate into nonstop winter fun. The warmer months bring mountain biking and zip lining, and golfers will find one of only two Robert Trent Jones, Sr. golf courses in all of Vermont. Visit sugarbush.com for your next adventure.
